Segment shorthand.

COW

Cookie of the Week

A weekly featured cookie recipe — typically demonstrated start to finish by Martha. Across the run of MSL TV, ~30 distinct COWs aired, including the famous Cream Hearts, Chocolate Mint Wafer, Pineapple Tea Cakes, and Sand Dollar.

GT

Good Thing

A short, repeatable household tip or technique — the show's most-imitated franchise. "It's a good thing." Examples: Epsom-salt foot soak, terra-cotta-pot stamping, sun-tea hostess gift.

QC

Quick Cuisine

A fast-cook segment under ~10 minutes of screen time. Often paired with cooking-school-style explanation. Example: "QC: Red Snapper in Papillotte".

HQC

Holiday Quick Cuisine

Holiday-themed Quick Cuisine. Tagged on Thanksgiving, Christmas, Easter, Valentine's, and Mother's Day episodes.

HTC

How To Cook

Often appended as "HTC 101" — a foundational technique segment (pan-fried steak, cutting + freezing corn, etc.).

DYK

Did You Know

A short factual tangent about an ingredient or method — Martha's encyclopedic-aside format. Example: "Terra Cotta DYK", "Organic DYK".

TOW

Tool of the Week

Featured kitchen, garden, or workshop tool. Example: "Miter Box TOW".

FT

Field Trip

Martha (or correspondent) visits an outside location. Encompasses bakeries, hatcheries, museums, farms, galleries, and the Westminster Dog Show. The 25+ field-trip destinations are catalogued on the /places page.

FTE

Field Trip (Extended)

Longer multi-part field trip cut. Often paired with COM (Cooking of the Month).

COM

Cooking of the Month

A multi-part culinary deep dive on a single dish — generally 3–5 segments across one episode.

Sourced from the segment titles in the marthastewart.tv (Vimeo OTT) archive and cross-referenced against the show's known recurring franchises. Full research context is in the seasonal episode arc.